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Charity Partnership

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CYCLE AGAINST SUICIDE ANNOUNCE PARTNERSHIP WITH INTERSPORT ELVERYS

Intersport Elverys are pleased to announce our partnership with Cycle Against Suicide to help spread the message “It’s OK not to feel OK; and it’s absolutely OK to ask for help”.

Cycle Against Suicide beanie hats are now on sale in Intersport Elverys stores throughout the country. A portion of the proceeds from the sales will go to Cycle Against Suicide, to help promote its aim that “together, shoulder to shoulder, we can break the cycle of suicide on the island of Ireland.”

Over 800 people die by suicide in Ireland each year. That is 800 families and communities devastated; 800 lives cut short. Cycle Against Suicide aims to affect change by beginning a conversation about mental health in schools, businesses and communities throughout the island of Ireland.

The launch, which took place in Dundrum Town Centre on 17th November, saw Cycle Against Suicide Ambassadors; Ireland women’s rugby captain Niamh Briggs and former Dublin footballer, Jason Sherlock lend their support to the Cycle Against Suicide and Intersport Elverys partnership and beanie hat initiative.

Cycle Against Suicide founder Jim Breen said, ‘we are really excited to announce our partnership with Elverys Intersport. We are extremely grateful to them for their support and for helping us to spread the message of Cycle Against Suicide throughout the country.’

According to Intersport Elverys senior Marketing Manager Anne-Marie Hanly, “We are delighted to be in a position to support Cycle Against Suicide as they continue their great work. We have produced an exciting range of quality beanies, which carry the charity’s messages such as ‘it’s ok not to feel ok’. With €5 per item going to the organisation, together with our customers, we are helping them to reach out to some of the most vulnerable people across Ireland to combat suicide and promote better mental health.

NIKE FREE RN – THE REVOLUTION IS REAL

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The Nike Free RN Flyknit features a revolutionary new outsole pattern that expands multi-directionally so you can move more dynamically and naturally than ever before. Its single-seam upper provides the incredible sock-like fit of Flyknit for total comfort throughout your run. In other words, the Nike Free’s do not just look great, they are great.

The concept of Nike Free was born in 2001, when insights from a legendary coach inspired designers to create footwear that mimicked the feel of barefoot training but incorporated important protection and support. The first expression of this study released in 2004 via a shoe with a siped outsole (deeply cut grooves that allow the sole to flex freely and translate a barefoot-like feel to all surfaces). Twelve years later, the Nike Free RN Motion Flyknit takes that original technology even further.

Drawing upon new studies that reveal how the foot expands and contracts upon impact with, and liftoff from, the ground, Nike designers developed an auxetic, or splaying, midsole. Spreading across two planes, the geometric tri-star form mimics how the body and foot react to force and accounts for the massive changes in foot size — approximately one size in length and two sizes in width — that occur throughout a runner’s stride.

To form the new tooling, the designers employed a new dual-injection technology. Using heat, instead of glue, they fused two foams into one piece that still features an IU foam carrier and soft IP core but introduces even more cushioning than past Nike Free models.

The Nike Free Run Distance continues the Nike Free principle of providing extremely flexible and very light shoes for the ultimate in natural running.

The lightweight Lunarlon cushioning system delivers miles of soft responsiveness. It fuses soft foam and a lightweight Phylon carrier to deliver an excellent blend of plush comfort and durable support to go the distance.

Single-layer, engineered knit helps keep your feet cool, while Flywire cables integrated with the laces wrap your arch for an adaptive, supportive fit.

Check out Elverys Intersport for the best in running shoes & advice to help you put your best foot forward this summer.  http://j.mp/ElverysZoomStructure 

HAYLEY COLEMAN TAKES ON THE VHI WMM CHALLENGE

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Hayley Coleman is one of the most sought after make-up artists in the country and will this year be running the VHI WMM for the first time. Elverysblog.com will be following her progress as she gears up the run on Monday June 6th.

She may be one of Ireland’s most popular make-up artists and social media bloggers, but Hayley Coleman admits that she is a novice when it comes to her running career. The Mayo native is looking to change all that however as she prepares to take on her very first Vhi Women’s Mini Marathon this June and is hoping to encourage other first timers to join her on her journey.

To give herself the best chance of taking on the challenge Hayley dropped into her local Elverys Intersport where she had her Footbalance done and she pointed out that came as a revelation to her but it has already paid dividends.

“It was all really, really new to me. Before this I always just went in to the shop and picked a pair of runners that looked nice! I never really knew anything about the Footbalance. I had heard of it, but I was probably too shy to ask when I went in to the stores.

I learned a lot from it though – I wouldn’t have known that my feet were so different, I wouldn’t have thought that at all. The guys in there were a great help too, they really know their stuff,” she added when she found out she tended to over pronate on her right side.”

Since then though it has helped her to feel more comfortable as she stepped up her training.

“You’d notice it straight away – I went out running in my old trainers recently because the ground was mucky and I didn’t want to run my new ones but I definitely noticed a difference almost immediately. There is so much more bounce with the Footbalance insoles, there is way more cushioning and it is completely different now.”

“They do make a massive difference from what I can see. The comfort, the support… my feet feel like they are more upright rather than caving in as they used to be. There is so much more support – I feel like I can even run faster!”

With the correct footwear chosen and her gait analysis done Hayley believes that having a goal – in her case finishing the Vhi Women’s Mini Marathon in June – is the perfect way to ensure you get out there and get training.

“Absolutely – it’s like you have someone behind you telling you not to give up and giving up is something I would do! It is pushing me on though and it’s giving me a goal, I have a time I would like to do it in and that’s what I’m trying to get towards as well. That little thing behind me – I’m telling myself at the moment that I *have* to do it rather than just wanting to do it. I’ll try and schedule it into my day and push myself to do it.

Lately I’m doing 5k three times a week and that’s on top of gym work. I think you need to be able to build strength and an overall fitness regime. I wouldn’t be an athlete. I find it hard to train, I’m not someone who will say I love exercise. I’d love to sit down and eat a burger and chips everyday but I know once I do my run I feel better and I’m, achieving something.”

I haven’t a plan yet, at the minute I’m just trying to train better and do the right things. People ask how do you find the time but there will always be an hour at some stage in your day. I have a young son who is five years old, he’s a bundle of energy and I have to work, but I try to think of it as work and fit it into my weekly timetable.

I do enjoy it when I get out there, the feeling afterwards, you feel great, and I do love it. I just need a kick at times but I do love it when I get out there then!”

You can follow Hayley’s progress on her own social media channels as well as on Elverysblog.com and you can register to run the 2016 Vhi WMM here – http://bit.ly/21z6LWo

BROOKS RUNNING – FEEL THE ADRENALINE

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With over a century of experience, Brooks are one of the go to brands when it comes to running knowledge and quality.

They are a brand who know running and the mechanics to make you run better, and in greater comfort. This year they have launched the Brooks Adrenaline GTS 16, a superior shoe that could transform the way you run.

The Adrenaline, in both men’s and women‘s, offers a variety of different technological advances including BioMoGo (Bio-Degradable Midsole) DNA cushioning that dynamically adapts to every step and stride. The Progressive Diagonal Rollbar (PDRB) guides the body back into its natural motion pattern while the full-length Segmented Crash Pad (which we discuss more below) accommodates any foot landing and delivers smooth heel-to-toe transitions – leading to less stress on your foot as the updated V-Groove folds deeper inward to absorb and disperse impact outward. Add in a conformable saddle with adjustable eyelets pulls from the heel to wrap the midfoot in a secure fit. All in all, sounds like a secure and comfortable fit!

The Segmented Crash Pad customizes your foot’s lay-down to provide amazing cushion and smooth heel-to-toe transition throughout the run.

HOW DOES IT WORK?

A key component of maximizing your run is to provide the smoothest possible heel-to-toe transition. The Segmented Crash Pad is one technology we use to achieve this goal.

Shaped like a caterpillar, the Segmented Crash Pad is a midsole made up of independent, yet fully integrated shock absorbers. As your foot strikes the ground, the segments work together to customize your individual lay down to provide the right amount of cushion and seamless heel-to-toe transition for you – making the most of all that effort you put into each stride.

DNA MIDSOLE

Brooks DNA is an innovative and uniquely adaptive cushioning system. By adapting to your specific weight, pace, gait and running surface, DNA offers customized cushioning and adds a spring to your step.

Traditional cushioning takes a one-size-fits-all approach, but we know that each runner is different. Brooks DNA was developed to continuously tailor the level of cushioning to your specific needs – even as they change during the run.

 

Check out the Brooks revolution for your feet in selected stores or online today http://j.mp/ElverysZoomStructure

PUMA EVOPOWER – CHOOSE POWER

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We’re not talking Peter Kay in his famous John Smith advert here, but sometimes you just need to ” ‘ave it “. Well step forward the Puma evoPOWER 1.3  , the latest edition of the power silo that gives you maximum power based around the principles of barefoot kicking. A new outsole is part of the changes to create a more flexible, more streamline version of the boot.

Puma have increased the amount of AccuFoam for increased accuracy in the upper and to provide a smoother kicking surface, and the Adap-Lite upper allows the foot to bend akin to how your foot naturally does. The new outsole focuses on an improved configuration of the bladed and conical studs to allow for more manoeuvrability and extra stability for the standing leg when kicking – meaning you can get all your weight behind each and every shot.

These boots are ideal for those with a wider foot – it can always be tricky to find the boot to fit your feet but if you’re searching for a wider or higher boot, this is the one for you. Overall, it’s a winner from Puma, and something to seriously consider when you’re looking for the edge in your game, in defence, or in attack.

The new Puma evoPOWER and evoSPEED boots, available now at Elverys Intersport! http://bit.ly/1PeACmH