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Charity Partnership

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CYCLE AGAINST SUICIDE ANNOUNCE PARTNERSHIP WITH INTERSPORT ELVERYS

Intersport Elverys are pleased to announce our partnership with Cycle Against Suicide to help spread the message “It’s OK not to feel OK; and it’s absolutely OK to ask for help”.

Cycle Against Suicide beanie hats are now on sale in Intersport Elverys stores throughout the country. A portion of the proceeds from the sales will go to Cycle Against Suicide, to help promote its aim that “together, shoulder to shoulder, we can break the cycle of suicide on the island of Ireland.”

Over 800 people die by suicide in Ireland each year. That is 800 families and communities devastated; 800 lives cut short. Cycle Against Suicide aims to affect change by beginning a conversation about mental health in schools, businesses and communities throughout the island of Ireland.

The launch, which took place in Dundrum Town Centre on 17th November, saw Cycle Against Suicide Ambassadors; Ireland women’s rugby captain Niamh Briggs and former Dublin footballer, Jason Sherlock lend their support to the Cycle Against Suicide and Intersport Elverys partnership and beanie hat initiative.

Cycle Against Suicide founder Jim Breen said, ‘we are really excited to announce our partnership with Elverys Intersport. We are extremely grateful to them for their support and for helping us to spread the message of Cycle Against Suicide throughout the country.’

According to Intersport Elverys senior Marketing Manager Anne-Marie Hanly, “We are delighted to be in a position to support Cycle Against Suicide as they continue their great work. We have produced an exciting range of quality beanies, which carry the charity’s messages such as ‘it’s ok not to feel ok’. With €5 per item going to the organisation, together with our customers, we are helping them to reach out to some of the most vulnerable people across Ireland to combat suicide and promote better mental health.

ELVERYS INTERSPORT & THE WGPA LAUNCH PARTNERSHIP

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Ireland’s leading sports retailer Elverys Intersport are delighted to launch a new partnership with the Women’s GPA. The company, which has long been associated with Gaelic Games, is backing Ladies Football and Camogie players to help them reach their potential on, and off, the field of play. In supporting the WGPA’s Affinity scheme, sportswear provision and player promotion activities, Elverys Intersport are making a significant contribution to elite female athletes across the country. With over 50 stores nationwide and 100% Irish owned, Elverys Intersport are ideally placed to support and celebrate the contribution of female Gaelic athletes to communities across right Ireland.

The launch was officially marked at the Elverys Intersport Croke Park store on Saturday with players including Mayo’s Fiona McHale in attendance. Aoife Lane, chair of the Women’s GPA paid tribute to the company for their support. “It’s fantastic for us to partner with such a strong and dynamic Irish brand. It’s very clear we have a shared passion for helping the people we work with achieve their full sporting potential. We see a very bright future with Elverys Intersport, beginning with their support for our membership scheme and our BehindThePlayer campaign. Increasing the visibility of our athletes instore and telling their inspirational stories online will resonate strongly from intercounty to grass roots level.”

Speaking about the partnership, Anne-Marie Hanly, Senior Marketing Manager said “we are delighted to be working with an association that shows so much ambition and promise for the future of these women and their sport. As one of the longest running sponsors of Irish sport, we are embedded in many communities all over Ireland and this partnership will allow us to further engage with the WGPA members and offer them support through various initiatives.”

Check out the WGPA’s latest BehindThePlayer videos, supported by Elverys Intersport, at www.wgpa.ie or on their facebook page.