HAYLEY COLEMAN TAKES ON THE VHI WMM CHALLENGE

Hayley Coleman is one of the most sought after make-up artists in the country and will this year be running the VHI WMM for the first time. Elverysblog.com will be following her progress as she gears up the run on Monday June 6th.

She may be one of Ireland’s most popular make-up artists and social media bloggers, but Hayley Coleman admits that she is a novice when it comes to her running career. The Mayo native is looking to change all that however as she prepares to take on her very first Vhi Women’s Mini Marathon this June and is hoping to encourage other first timers to join her on her journey.

To give herself the best chance of taking on the challenge Hayley dropped into her local Elverys Intersport where she had her Footbalance done and she pointed out that came as a revelation to her but it has already paid dividends.

“It was all really, really new to me. Before this I always just went in to the shop and picked a pair of runners that looked nice! I never really knew anything about the Footbalance. I had heard of it, but I was probably too shy to ask when I went in to the stores.

I learned a lot from it though – I wouldn’t have known that my feet were so different, I wouldn’t have thought that at all. The guys in there were a great help too, they really know their stuff,” she added when she found out she tended to over pronate on her right side.”

Since then though it has helped her to feel more comfortable as she stepped up her training.

“You’d notice it straight away – I went out running in my old trainers recently because the ground was mucky and I didn’t want to run my new ones but I definitely noticed a difference almost immediately. There is so much more bounce with the Footbalance insoles, there is way more cushioning and it is completely different now.”

“They do make a massive difference from what I can see. The comfort, the support… my feet feel like they are more upright rather than caving in as they used to be. There is so much more support – I feel like I can even run faster!”

With the correct footwear chosen and her gait analysis done Hayley believes that having a goal – in her case finishing the Vhi Women’s Mini Marathon in June – is the perfect way to ensure you get out there and get training.

“Absolutely – it’s like you have someone behind you telling you not to give up and giving up is something I would do! It is pushing me on though and it’s giving me a goal, I have a time I would like to do it in and that’s what I’m trying to get towards as well. That little thing behind me – I’m telling myself at the moment that I *have* to do it rather than just wanting to do it. I’ll try and schedule it into my day and push myself to do it.

Lately I’m doing 5k three times a week and that’s on top of gym work. I think you need to be able to build strength and an overall fitness regime. I wouldn’t be an athlete. I find it hard to train, I’m not someone who will say I love exercise. I’d love to sit down and eat a burger and chips everyday but I know once I do my run I feel better and I’m, achieving something.”

I haven’t a plan yet, at the minute I’m just trying to train better and do the right things. People ask how do you find the time but there will always be an hour at some stage in your day. I have a young son who is five years old, he’s a bundle of energy and I have to work, but I try to think of it as work and fit it into my weekly timetable.

I do enjoy it when I get out there, the feeling afterwards, you feel great, and I do love it. I just need a kick at times but I do love it when I get out there then!”

You can follow Hayley’s progress on her own social media channels as well as on Elverysblog.com and you can register to run the 2016 Vhi WMM here – http://bit.ly/21z6LWo


BROOKS RUNNING – FEEL THE ADRENALINE

With over a century of experience, Brooks are one of the go to brands when it comes to running knowledge and quality.

They are a brand who know running and the mechanics to make you run better, and in greater comfort. This year they have launched the Brooks Adrenaline GTS 16, a superior shoe that could transform the way you run.

The Adrenaline, in both men’s and women‘s, offers a variety of different technological advances including BioMoGo (Bio-Degradable Midsole) DNA cushioning that dynamically adapts to every step and stride. The Progressive Diagonal Rollbar (PDRB) guides the body back into its natural motion pattern while the full-length Segmented Crash Pad (which we discuss more below) accommodates any foot landing and delivers smooth heel-to-toe transitions – leading to less stress on your foot as the updated V-Groove folds deeper inward to absorb and disperse impact outward. Add in a conformable saddle with adjustable eyelets pulls from the heel to wrap the midfoot in a secure fit. All in all, sounds like a secure and comfortable fit!

The Segmented Crash Pad customizes your foot’s lay-down to provide amazing cushion and smooth heel-to-toe transition throughout the run.

HOW DOES IT WORK?

A key component of maximizing your run is to provide the smoothest possible heel-to-toe transition. The Segmented Crash Pad is one technology we use to achieve this goal.

Shaped like a caterpillar, the Segmented Crash Pad is a midsole made up of independent, yet fully integrated shock absorbers. As your foot strikes the ground, the segments work together to customize your individual lay down to provide the right amount of cushion and seamless heel-to-toe transition for you – making the most of all that effort you put into each stride.

DNA MIDSOLE

Brooks DNA is an innovative and uniquely adaptive cushioning system. By adapting to your specific weight, pace, gait and running surface, DNA offers customized cushioning and adds a spring to your step.

Traditional cushioning takes a one-size-fits-all approach, but we know that each runner is different. Brooks DNA was developed to continuously tailor the level of cushioning to your specific needs – even as they change during the run.

 

Check out the Brooks revolution for your feet in selected stores or online today http://j.mp/ElverysZoomStructure


PUMA EVOPOWER – CHOOSE POWER

We’re not talking Peter Kay in his famous John Smith advert here, but sometimes you just need to ” ‘ave it “. Well step forward the Puma evoPOWER 1.3  , the latest edition of the power silo that gives you maximum power based around the principles of barefoot kicking. A new outsole is part of the changes to create a more flexible, more streamline version of the boot.

Puma have increased the amount of AccuFoam for increased accuracy in the upper and to provide a smoother kicking surface, and the Adap-Lite upper allows the foot to bend akin to how your foot naturally does. The new outsole focuses on an improved configuration of the bladed and conical studs to allow for more manoeuvrability and extra stability for the standing leg when kicking – meaning you can get all your weight behind each and every shot.

These boots are ideal for those with a wider foot – it can always be tricky to find the boot to fit your feet but if you’re searching for a wider or higher boot, this is the one for you. Overall, it’s a winner from Puma, and something to seriously consider when you’re looking for the edge in your game, in defence, or in attack.

The new Puma evoPOWER and evoSPEED boots, available now at Elverys Intersport! http://bit.ly/1PeACmH