Intersport Elverys: Official Sports Retailer to the IRFU and Ireland 7s Sponsor

The Irish Rugby Football Union and Intersport Elverys have announced a new partnership that will see the nationwide chain of sports stores become the ‘Official Sports Retailer to the IRFU’ for the next three years.


Intersport Elverys have also been announced as the official sponsor to the Ireland 7s teams.  Today, at Intersport Elverys new state-of-the-art store on Henry Street, Dublin, the first ever jersey that has been designed in conjunction with Canterbury of New Zealand specifically for the Ireland 7s teams, has been revealed.

The new jersey will be worn by the Ireland Men’s and Women’s 7s teams in what is set to be a very big season for both sides.

The Ireland Men’s 7s will seek to qualify for the World Rugby World Sevens Series at the Global Repechage Tournament in Hong Kong on the 7th and 8th of April, while the Ireland Women’s 7s side will compete on the Women’s World Series for the third consecutive season.

Both sides will finish their season at the Sevens Rugby World Cup in San Francisco from the 20th– 22nd of July.

Commenting on the partnership, Philip Orr, President of the IRFU said;

“The IRFU warmly welcome Intersport Elverys as a new sponsor and are delighted they are sponsoring the Ireland 7s International Teams. The Men’s and Women’s 7s teams have a big season ahead, culminating in both teams competing in the Sevens Rugby World Cup in July.

Intersport Elverys have a great rugby tradition, sponsoring Connacht Rugby and being the official retail partner to the IRFU for a number of years. We are looking forward to working together and are excited by the opportunities ahead.”


Commenting on the announcement, Patrick Rowland, CEO, Intersport Elverys said;

“Our sponsorship with the Ireland 7s teams was a huge opportunity for us to get involved in rugby at another level and create a strong partnership with the national organisation. We have been involved with Connacht Rugby for a number of years so it seemed fitting that we get involved with our national sevens teams especially since Men’s and Women’s 7s rugby continues to grow at an enormous rate both internationally and nationally.

Both teams made history this summer by making it to next summer’s Sevens Rugby World Cup so it’s clear the game is on the rise in Ireland. This will be an amazing sporting occasion and will be great for us to be on board as a proud sponsor”

Shop the IRFU range HERE




Nike NBA Connected Jersey at Intersport Elverys


By simply tapping your smartphone on the tag on the bottom of your new NBA Nike jersey, you get next-level access to athletes, exclusive offers, and the game you love.


  • NBA highlights
  • Exclusive gear
  • Game tickets
  • More

Ushering in a radical evolution of the fan experience, NIKE and the NBA have unveiled a new innovation: the Nike NBA Connected Jersey, the first NBA jersey that gives the wearer an all-access pass into the world of their favourite team and players.

When you think about basketball, you think of Nike and the NBA,” said Mark Parker, Chairman, CEO and President of NIKE, Inc. “After helping fuel the sport’s impact for years, we are thrilled to now be able to push the boundaries of what’s possible directly with the NBA. From modernising the look of the game to revolutionising how fans can be a part of it.”

Our Nike uniforms set a new standard for connecting our most passionate fans with their favorite NBA teams and players,” said Adam Silver, NBA Commissioner. “Nike has once again taken the game of basketball to a new level, this time with one of the most advanced jerseys in sports.”

Using new NikeConnect technology, each adult-sized Nike NBA Connected Jersey will have an embedded NFC (near field communication) chip that will launch real-time team and player content such as pregame arrival footage, highlight packages and top players’ favourite music playlists – all on the jersey owner’s mobile device. Throughout the season, a wealth of exclusive offers and experiences will bring fans closer to the game they love.

To unlock it all, fans will download the NikeConnect app and tap the jersey with their smartphone.

In our new connected era, Nike will lead with products that build a relationship with our consumers,” said Trevor Edwards, President, Nike Brand. “With NikeConnect, we deliver to basketball fans everywhere the personal and premium experiences we know they love.”

The Nike NBA Connected Jersey is available online now at Intersport Elverys. Check them out -> HERE