Denis Hurley is one of the top GAA writers in the country and is a keen student and pre-eminent voice on the history of jerseys in the GAA

We don’t have access to any figures yet, but we’d be fairly confident in saying that Dublin top the county jersey sales charts – the combination of population and success sees to that.

Capitalising (pardon the pun) on this, not since 1998 have the Dubs had a shirt which has lasted for more than two years and twice in that time, 2009 and ’13, have jerseys lasted for just a year due to sponsor changes.

Unsurprisingly, given the marquee status of the county, O’Neills have almost always given Dublin something different. Year zero for GAA shirt ‘design’ is 1991, when extra lines were added to counties’ sleeves. Dublin did share that with a lot of other counties, but the jersey introduced in 1994 was something out of the ordinary and, while it would be copied by Clare, that wasn’t until 1998, when the Dubs had moved on.

Since then, pretty much every other strip worn by the Metropolitans has been in a style not utilised anywhere else – even the pedestrian-looking 2010 offering had unique shadow-striping. A very similar look featured on the just-departed 2014-15 kit, but that may have had something to do with the suddenness of AIG’s replacing Vodafone as sponsors and, in any case, the shade of blue – close, if not identical, to AIG’s – was a new departure.

Dublin created a lot of hype around the launch of the latest kit, and we must say we loved touches like the acknowledgment of what has gone before with the #drawnfromhistory hashtag.

While the flashes on the sleeves are the same as those featured on a lot of new O’Neills jerseys this year – Cork, Galway and Down sport them – the uniqueness comes from the collar, in two senses: most counties have been going for what O’Neills call the ‘Mandarin neck’ (basically a crew neck with an insert) of late, and secondly it’s a totally new style of collar, with the ‘v’ being shallower than seen before.

It’s the colour configuration which has drawn the most comment, though – white has usurped navy as the secondary hue on the jersey, harking back to before the 1970s, when sky blue and white were the county colours. It’s a fairly fresh look – if a bit Manchester City!

The shorts are the usual navy while the socks are also that colour (they have alternated between navy and sky blue in the past while), and white is only used for text. If the retro look was the idea, then white shorts and sky blue socks would have been a logical, if radical, approach (see pic 2).

Alternatively, they could have kept the usual look, with navy more prominent than white on the jersey (pic 3), but this would have been too safe, tried and trusted. If they were set on white for the collar and stripes on the jersey, then perhaps the best compromise would have been extending the Jack and Meg White (White Stripes, get it?) look onto the shorts and socks (pic 4)?

t’s certainly different and new, as we would expect from the Dubs, but certainly one that has caught the eye already this summer!

Check out more from Denis on Twitter @museumofjerseys and on his brilliantly detailed website

Get the 2016 Dublin jersey at Elverys Intersport now in store or online!


Ireland’s leading sports gear and equipment retailer, Elverys Sports, have this evening been unveiled as the Official Retail Partner of Kildare GAA. Under the new partnership Elverys Sports will support Kildare hurling and football teams across all their adult teams.

Kildare Senior Football players Eoin Doyle, captain, and Eoghan O’Flaherty, as well as Senior Football Manager, Cian O’Neill, were on hand to launch the partnership ahead of the Senior Footballers’ Leinster Senior Football clash with Wexford on Saturday 21st May.

Welcoming the partnership, Ger Donnelly, Chairman of Kildare County Board, said: “Elverys Sports is a long established supplier of Gaelic games gear and equipment in Ireland and has been involved with many successful teams down through the years.

With retail stores in Naas and Maynooth and an on-line facility as well, this partnership will allow Kildare GAA to maximise its retail potential within the county and outside to the benefit of members, players and supporters.

We in Kildare GAA are looking forward to building our relationship with Elverys Sports to our mutual benefit during the term of this agreement”.

Speaking of the partnership Anne-Marie Hanley of Elverys Sports, said: “As one of the longest running sponsors of Irish sport we in Elverys Sports are embedded in many communities all over Ireland and we are delighted to extend our involvement with the GAA through this partnership with Kildare which will allow us to support players and administrators through various commercial initiatives. It also gives us the opportunities to engage with the Kildare GAA supporters”.



Ireland’s leading sports retailer Elverys Intersport are delighted to launch a new partnership with the Women’s GPA. The company, which has long been associated with Gaelic Games, is backing Ladies Football and Camogie players to help them reach their potential on, and off, the field of play. In supporting the WGPA’s Affinity scheme, sportswear provision and player promotion activities, Elverys Intersport are making a significant contribution to elite female athletes across the country. With over 50 stores nationwide and 100% Irish owned, Elverys Intersport are ideally placed to support and celebrate the contribution of female Gaelic athletes to communities across right Ireland.

The launch was officially marked at the Elverys Intersport Croke Park store on Saturday with players including Mayo’s Fiona McHale in attendance. Aoife Lane, chair of the Women’s GPA paid tribute to the company for their support. “It’s fantastic for us to partner with such a strong and dynamic Irish brand. It’s very clear we have a shared passion for helping the people we work with achieve their full sporting potential. We see a very bright future with Elverys Intersport, beginning with their support for our membership scheme and our BehindThePlayer campaign. Increasing the visibility of our athletes instore and telling their inspirational stories online will resonate strongly from intercounty to grass roots level.”

Speaking about the partnership, Anne-Marie Hanly, Senior Marketing Manager said “we are delighted to be working with an association that shows so much ambition and promise for the future of these women and their sport. As one of the longest running sponsors of Irish sport, we are embedded in many communities all over Ireland and this partnership will allow us to further engage with the WGPA members and offer them support through various initiatives.”

Check out the WGPA’s latest BehindThePlayer videos, supported by Elverys Intersport, at or on their facebook page. 


We’re not talking Peter Kay in his famous John Smith advert here, but sometimes you just need to ” ‘ave it “. Well step forward the Puma evoPOWER 1.3  , the latest edition of the power silo that gives you maximum power based around the principles of barefoot kicking. A new outsole is part of the changes to create a more flexible, more streamline version of the boot.

Puma have increased the amount of AccuFoam for increased accuracy in the upper and to provide a smoother kicking surface, and the Adap-Lite upper allows the foot to bend akin to how your foot naturally does. The new outsole focuses on an improved configuration of the bladed and conical studs to allow for more manoeuvrability and extra stability for the standing leg when kicking – meaning you can get all your weight behind each and every shot.

These boots are ideal for those with a wider foot – it can always be tricky to find the boot to fit your feet but if you’re searching for a wider or higher boot, this is the one for you. Overall, it’s a winner from Puma, and something to seriously consider when you’re looking for the edge in your game, in defence, or in attack.

The new Puma evoPOWER and evoSPEED boots, available now at Elverys Intersport!


Twenty-sixteen is going to be a year to remember for sports fans in this country. SuperBowl 50, Cheltenham, the Olympics, the Euros, the All Ireland championships, the Autumn Internationals…. we’re exhausted even thinking about all that is on the horizon, and that’s only the tip of the iceberg!!

In anticipation of a bumper year of sport we’re looking ahead to some of the most hotly anticipated events of 2016, starting with the GAA!

The All Ireland Club Football Final

Outrageously, it’s been FOUR whole years since Crossmaglen Rangers won the blue riband event in club football. Shocking, we know! This year they will attempt to finally draw level with Nemo Rangers at the top of the roll of honour as they go for their seventh Andy Merrigan Cup since 1997. Standing in their way are Castlebar Mitchels who made it all the way to Croke Park in 2013 and dethroned holders Corofin on their way to regaining the Connacht title. On the other side of the draw are Dublin superclub Ballyboden St Enda’s who face off against unexpected Munster champions Clonmel Commercials. Whoever comes out on top on March 17th, they’ll do it the hard way!

Women’s National Football League 

The remarkable consistency of the Cork Ladies in winning All Ireland title after All Ireland title since 2004 has been matched by their propensity to pick up NFL titles along the way. Only Mayo and Monaghan have upset the Cork run of league wins since claiming their first in 2005 (a startlingly similar run to the great Kerry Ladies side of the 80’s & early 90’s). However, the loss of legendary manager Eamonn Ryan will present a new challenge to Cork and waiting in the wings will be last year’s runners up Galway – considered by many to be Cork’s main challengers in 2016. Of course Dublin will fancy their chances too as will Cork’s Munster foes Kerry. Mayo too will feel they have a new lease of life after signs of promise in the 2016 championship while the Ulster trio of Tyrone, Monaghan and Armagh have big years in front of them. It promises to be a cracking campaign and could be a watershed year in Ladies football.

Munster Hurling Championship

The annus mirabilis that was 2013 gave way to more prosaic hurling summers since then but 2016 is already crackling with anticipation and nowhere moreso than in Munster. Tipperary, Cork and Limerick have won the last three Munster crowns between them and the traditional kingpins face each other in the quarter-final before the winners meet the Treaty in the last four. Waterford can go back to 2010 for their last title but it’s the last century since Clare climbed to the top of the provincial pile. The two counties face each other in Thurles on June 5th in a game that the whole country is already looking forward to. Amazingly it’s 2005 since a team won Munster and went on to win the Liam McCarthy later in the summer. Will that statistic change in 2016??

The Ulster Football Championship

We’re really going for the unknowns here aren’t we! But seriously, there is something absurdly exciting about every game in Ulster this year. Yes, Munster and the possibility of Tipperary taking on Cork for a place in the Munster Football final is intriguing, and the chance for Cian O’Neill to bring his native county, Kildare to a first Leinster final since 2012 looms in Leinster, while Galway & Roscommon standing in the way of a historic six-in-a-row in Connacht is fascinating, but Ulster is just mouthwatering.

Fermanagh or Antrim will gain momentum to go into a quarter-final with a Donegal side that are capable of anything. Monaghan play a Down side that could be the major dark-horses – will we see a repeat of the Donegal v Monaghan rivalry in the semi-final or can one of the other three produce a major upset?

On the other side Mickey Harte returns for yet another tilt, and Tyrone are a side desperately seeking a first Ulster crown since 2010. They face Derry under Damien Barton, a veteran of the great Oakleaf side of the early 90’s. On their day Derry can still produce moments of greatness.. will it be enough.
Meanwhile the youthful Cavan side, so full of promise face off against an Armagh side still smarting from last year’s humiliation against Donegal. Can Kieran McGeeney rouse them to former glories and first Ulster final appearance in eight attempts?? So much to look forward to!!

All Ireland Camogie championship 

A revamped Cork side made it back to back All Ireland titles in September but can they land a first Rebel treble since 1973? With the indomitable Rena Buckley and Briege Corkery back again, alongside Ashling Thompson, Gemma O’Connor, Orla Cotter and co, it would be a brave gambler to bet against the Leesiders repeating. However, defeated finalists Galway will have a thing or two to say about it as they chase a second All Ireland in four years while Kilkenny and Wexford will be waiting in the wings to trip up the holders. The Model County women in particular will feel they have under achieved in recent seasons in no small part due to a plethora of injuries to key players but with the buoyant Oulart the Ballagh crew in harness, don’t be surprised to see them back in the big time. Hopefully for the game also Limerick, 2015 Intermediate champions Waterford, Derry, Tipperary, Clare, Offaly and Dublin continue to progress and challenge the big four.

Elverys Intersport is your home for GAA in 2016! Check out our brilliant January sale right now!