Intersport Elverys Announce Longford Town FC Official Retail Partnership | Elverys

We’re delighted to announce INTERSPORT Elverys partnership with Longford Town FC as Official Retail Partner for 3 years.

This is a fantastic opportunity for Intersport Elverys to partner with Longford FC given the clubs recent promotion to the SSE Airtricity League Premier Division back in November. This partnership fits into our already diverse portfolio, which includes partnerships with the FAI, IRFU, Connacht Rugby, Mayo GAA, Dublin GAA to name just a few.

INTERSPORT Elverys is a recognised market leader and innovator in sports retail and our retail network in the Irish market now stands at 51 stores, with a fully integrated omnichannel strategy. And a member of INTERSPORT – a vertical retail organization with over 6,000 retail stores in 57 countries.

With access to all the leading sports brands, along with an understanding of our local customer like no other, we are able to provide the best advice and value for those who are passionate about sport and fitness at all levels.

INTERSPORT Elverys have a steadfast tradition in backing sport at all levels, from grass roots events and organisations to elite teams and athletes.

“As a company, we’ve always been big fans of the league of Ireland so it is a great opportunity to be back invested in it with one of the top teams” INTERSPORT Elverys CEO Patrick Rowland.

Longford Town Football Club are delighted to have entered into a multiyear associate Sponsorship agreement with such a prestigious company as Intersport Elverys. This agreement, which makes Intersport Elverys the official Partner for Longford Town F.C. is fantastic for both our club and our supporters who will now have access to a wide array of Longford Town Football Club merchandise from the market leading company in sports retail in Ireland.” – Longford Town FC Chairman Jim Hanley

Lee Steacy was in the Longford Intersport Elverys store today to mark the launch!

The new Longford FC range for the upcoming season is now available to purchase exclusively at www.elverys.ie.


Intersport Elverys Fonthill Store | Bigger & Better

Intersport Elverys are delighted to announce that our newly renovated bigger and better Fonthill store is now open in Fonthill Road Retail Estate, beside Smyths, 5 minutes from Liffey Valley Shopping Centre, Dublin 12. We think you’ll agree it looks awesome! The 18,000 sq ft superstore has even more space for service areas like running footwear. The Fonthill store has been there for a number of years and the team are excited to welcome you back in-store with a fresh new look and feel to the location. We’re open 7 days a week until late with free parking!

We’re delighted our stores are open again and wish all non-essential retailers a safe reopening. We want to thank our amazing team for all the hard work and commitment throughout this difficult year.

All our stores are re-stocked and open every day until Christmas Day with extended opening hours. Our helpful and friendly staff will be readily available in all stores to help you with your Christmas shopping. You’ll be sure to find what you need for the loved ones in your life! If you’re shopping online you can avail of seamless services such as Click & Collect and Free Returns which is extended until January 31st.

 

In-store lifestyle photos - home gym - footwear - clothing

 

Home Gym

Not only have we updated the store, it now boasts a home gym equipment showroom on the mezzanine level and will act as a one stop shop for those who love to train all throughout the country, You will get to try and test the latest and most advanced cardio and strength equipment while also having an abundance of fitness accessories and nutrition products for you to choose from.

In-store - Home Gym equipment

 

Irish Rugby

Intersport Elverys is at the heart of sport in Ireland through its support of Irish players, teams and sporting organisations, we continues to invest heavily in Irish sports, including rugby, GAA and football. We’re the Official Sports Retail Partner of the IRFU and Connacht Rugby and is the exclusive retailer of all IRFU* and Connacht ranges. It has also worked with Connacht and Ireland international Bundee Aki as a brand ambassador since 2016. With all of this in mind we’ve added plenty of IRFU merchandise to our Fonthill store for all the Irish Rugby fans throughout the country!

In-store merchandise - IRFU

 

FAI

As well as all this, this year Intersport Elverys signed up its first female ambassador with Rianna Jarrett and announced it’s partnership with FAI Summer Soccer Schools. We will exclusively retail the new Umbro Ireland kit, including the first ever Women’s range so our FAI space in-store is one where you’ll find whatever you need for yourself or the FAI fan in your life.

In-store merchandise - FAI

 

GAA

In addition, Intersport Elverys is the Official Retail Partner of Dublin GAA and Tipperary GAA, as well as the main sponsor of Mayo GAA (Men’s & Women’s teams). You can find your county colours in-store whoever you support!

In-store merchandising - GAA counties and Dublin GAA

 

With so many major sporting events taking place in the run-up to Christmas this year, we predict that sports will take centre stage this Christmas, and sports jerseys, clothing and footwear will be at the top of gift lists for 2020. Head into the newly renovated Intersport Elverys store in Fonthill to check out all these ranges and more.

Find what you need on our online store HERE.

In-store - active footwear wall


2020 Connacht Rugby Challenges

To celebrate the launch of the new Connacht Rugby gear, Intersport Elverys set Connacht Rugby players Finlay Bealham, Tiernan O’Halloran, Shane Delahunt, Elizabeth McNicholas, Mary Healy and Nicola Friday a number of challenges. Check them out below.

Keepie Uppies

The guys too on the girls in this challenges. Find out how it went below.

Who Am I?

Intersport Elverys set Finlay Bealham, Tiernan O’Halloran & Shane Delahunt a “Who Am I” Challenge, and it took some longer than others to get the correct answer.

Sporting Charades

We set Finlay Bealham, Tiernan O’Halloran & Shane Delahunt a Sporting Charades Challenge, with some great results.

Check out all the Connacht Rugby gear, which is available online at Intersport Elverys HERE.


Brooks Running Shoes Review with Killian Byrne

At Intersport Elverys, we understand what is happening in the world of sport and running as one of them continue to grow in numbers – as more people are running, run more frequently and run for longer. We thought it would be good to share Killian Byrne’s of Irish Runner Magazine latest reviews of the Brooks Ghost and Glycerin running shoes, which featured in the latest Irish Runner Magazine issue. These are great running shoes  and a good chance for you, the runner to get some insight into how they performed when put into action. Some of Killian previous reviews have included the Nike React , the Asics Cumulus Knit and Hoka Speedgoat and the Brooks Adrenaline GTS

For those of you who don’t know, Killian is a Operation Transformation leader and a health and fitness advocate. He is a long time runner completing a number of personal triumphs including a 70.3 Ironman. Read about his experiences below.


Brooks Ghost 13

The Ghost 13, described as the ultimate ‘middle-of-the-road’ shoe, wants to please everyone by providing everything it can, and it doesn’t really disappoint.

Neutral, cushioned, responsive, and stable are some of the buzz words I would use to describe the Ghost 13. Although I found the overall cushioning to be less than you’d find in the Glycerin 18 or Brooks Adrenaline, after an initial ‘clumpy’ feel, I got very used to the firmness these shoes bring. A well-made upper provides plenty of ventilation and, with variants for narrow and wide feet, the Ghost 13 will appeal to many more people than similar shoes. The sole of these shoes is made from the ubiquitous DNA Loft foam and the Ghost 13 has a well-defined ‘tread’ in its outsole rubber giving a very solid run both on and off road. The Ghost 13 is a good shoe, less exciting than I’d hoped but very dependable. Male and female shoes available.

3 Brooks Ghost Running Shoes

Brooks Glycerin 18

I looked through my Glycerin 17 review before putting pen to paper here and it was like meeting a long-lost friend – the one you haven’t seen for years but can always depend on. Unlike the Ghost 13 (also reviewed in this issue), the Glycerin 18 seems softer, springy, more flexible, lighter and fast. In saying all that, I don’t think it’s any better a shoe, but it offers the wearer a different experience.

There’s a lot of comfort in the Glycerin 18 – it is plush with more midsole foam than its predecessor and a stiff heel cup offering a lot of protection when out on the road. The softer sole allows a good amount of flexibility and, as a result, some more spring that you might not find in other ranges or brands. They feel fast, light and comfortable, meaning you get a shoe to run a strong 5km but the same shoe will bring you out for a half marathon and more with little effort. I was never conscious of my shoe when out on the road but on grass, I certainly felt a lack of grip. I also felt the Glycerin 18 wasn’t as breathable as other shoes but the tight-knit seamless upper meant I always felt secure. It’s more of the same in the basic areas but what small changes were made have improved what was already a good trainer. Male and female shoes available.

3 Brooks Glycerin Running Shoes

What did you think of Killian’s product reviews? Have you tested any of these for yourself? Keep an eye out for more reviews from Killian Byrne.

See the latest in running HERE.

Runner running near the sea throughout Winter


Tips For Recovery and Injury Prevention

We’ve teamed up with Cavan LGFA and Collingwood AFL player Aishling Sheridan who is also a Certified Athletic Therapist & Trainer, Online Personal Trainer & Nutrition coach to help you with your recovery and injury prevention.

Aishling has a degree in Athletic Therapy and Training while playing a key role for Cavan LGFA down through the years. More recently Aishling did an impressive stint playing in the Australian Football League for Collingwood AFL where they made it to the final stages with Aishling also winning WAFL best first year player. She’s back playing with Cavan for the 2020 LGFA Winter season but will be looking to make a return to Australian football for a promising 2nd season.

Aishling certainly is familiar with training at a high level and has the degree and knowledge to aid her in getting the best results out of herself. We thought, as you may not be able to seek your coaches or physio’s advice as much as you’d like to, it would be good for Aishling to go through some tips on how to recover properly and prevent injury.

Aishling in the past has covered topics such as Benefits of HIIT with a workout to try and an At Home Bodyweight workout. Learn more from Aishling’s expertise below.


Do you ever find you’re constantly sore and tired after training or doing a workout or you’re always picking up niggles here and there and can’t understand why?

Below are some mistakes I made in the past when training and playing that might be off some help to you or even to a friend.

Aishling Sheridan in gym wearing Nike

Recovery

I can’t emphasis enough how important recovery is when it comes to playing sports, lifting weights, going for a run and any exercise in general. If you find you don’t seem to recover as well as others below are some reasons which may be causing this:

Nutrition:

I can’t stress how important nutrition is for recovery. Protein and carbohydrates will play a massive part in your recovery. Post exercise your meal should include at least (50-100g or 1-1.5g per kg/bw) of carbohydrates as this will help replenish muscle fuel stores. 20-40g or 0.3-0.6g per kg/bw of protein should also be included into this meal to help promote muscle growth and repair any tissue damage. If you’re on the go and don’t have time to make something, try pack a protein bar, protein shake or even chocolate milk as these can be quite handy till you get home to get a meal into you.

What you consume throughout the day will also play a vital part so I would recommend starting off with a well-balanced diet, add a protein source to every meal and don’t avoid any food group. If you want to be more specific you can find out how much you should actually be eating and work from there. I found this the most beneficial for me as I actually wasn’t eating enough food to help my recovery but also to fuel my performance. I always felt sore and tired and could never understand why until I started fueling my training.

 

Sleep:

Sleep is probably the most important factor when it comes to recovering from any sort of exercise and training. Sleep has important physiological and cognitive functions and lack of sleep has can have an effect on sub maximal, prolonged exercise. Everyone’s sleep schedule is completely different but here are some tips to ensure you are getting the best out of your sleep schedule.

  1. Make sleep a priority in your training schedule. Just like you track your weights session or running session make sure you track your sleep.
  2. Go to bed and wake up at the same times every day. Find yourself a routine that suits you. If certain times you have to be up later, make sure you account for this and get to bed earlier if needs be.
  3. Take daily naps if you don’t get enough sleep at night. I used to be sceptical about taking naps, more so as I felt less productive. I even remember one time I was injured, and it was in the lead up to our college football finals, from chatting to my physio he advised me to take naps to let my body recover and heal and it definitely helped. Especially as it was my final year and carrying extra stress it gave my body time to switch off for 20-30 minutes. Also, if you think of any of the elite athletes out there and their environments, they actually have areas where they train to allow them to get naps in.
  4. Don’t worry if you have one bad night of sleep, try to rectify it the next night.

 

Hydration:

A sensation of thirst indicates that you are already more than 1% dehydrated. This subsequently leads to a decrease in performance. If you’re trying to figure out do you drink enough water, then here you go: You should aim to drink at least 1 litre per 25kg body weight. So, if someone is 70kg they should be drinking at least 2.8litres, not including if they exercise. If you exercise you need to add 500ml on top of this per one hour of training a day. With exercise comes sweat and fluid loss, this is where it can really affect our recovery. You want to aim to replace the fluid you lost by 150%. If you don’t know how much fluid you lost when you exercise you can simply weigh yourself pre and post exercise. This was very big when I was playing and training in Australia as the heat led to excess sweat and therefore fluid loss. It was part of our schedule every training and game session to record how much fluid we lost and replace it as soon as we could with water and electrolytes.

 

These are all simple methods which you can do yourself and monitor yourself to ensure you are recovery from your exercise. Another factor is rest days which I will touch on below. Trust me it will make a massive difference once you are aware of it and put it into practice.

 

Injury Prevention

The next part I’m going to discuss is injury prevention. Now don’t get me wrong it is impossible to fully prevent any injury from happening but there are methods we can put in place to try minimising the chances of getting injured.

 

Warm Up:

Years ago, especially when it came to going for a run or even doing a gym session, I didn’t put time into doing a warmup. It was different with football as warms up were always included but if I was training on my own, I just wanted to get it done as soon as I could. Yep, I was wrong!! The warm up should gently prepare your body for exercises by gradually increasing your heart rate and circulation; this will help loosen the joints and increase blood flow throughout the muscles. Find something that helps you and the area you are training. If you’re in the gym and you’re getting ready to do a heavy squat, don’t just go straight in, do some warmup sets and build yourself up to that heavy weight. This applies to really all the heavy primary exercises. If you’re going to do some sprints or going for a run, don’t just go straight into it. Make sure you do some strides, stretches, changes of pace and ease yourself into your running. Also, another easy mistake, if you’re going up to practice kicking the ball and take shots, take it as your usual football session, complete a warm up, get your hamstrings ready and practice short kicking before you go full tilt on long distance.

 

Correct technique:

Incorrect technique is definitely one area especially when it comes to lifting which can lead to injury. Often people lift too heavy than what they are able for, don’t fully understand the exercise or are too afraid to ask for help which leads to incorrect technique and therefore the risk of injury. Don’t be afraid to ask someone for help or even record yourself performing the exercise so you can fully see you completing it correctly. This applies for running, lifting weights and really any exercise that suits you. Ensure you have the correct technique, even though it might not be affecting you now it may come around in the future.

 

Proper Footwear:

You might not think this is important but in fact it can play a part in helping minimise the chances of sustaining an injury. Especially if you do a lot of running, correct footwear is so important for this. I used to wear any runners when going for a run on a hard surface and always found my joints ached after it and I always felt like I kept experiencing shin splints. It was until I realised, I needed runners with shock absorbers and support that I actually realised what may be causing this. The same thing applied when I was doing HIIT circuits as there is that high impact force.

When it comes to gymming, I found that I didn’t need as much support and more so a rigid heel so I could put my force through it as it provides more stability when lifting weights. Its why you probably see people in specialised weightlifting shoes, like every sport, there is specific necessities for it.

Intersport Elverys have a blog on this on How To Shop Running Shoes online. The shoes Aishling is featured in are the Nike SuperRep PRO which are a perfect training shoe suitable for fast paced exercises.

 

Listen to your body:

This applies for both recovery and injury prevention. Over training can be detrimental when it comes to your performance but also for your body’s ability to recover and heal. It’s something a lot of us go through especially if we have a goal in mind, but it can actually delay your chances of reaching that goal. My tips would be to schedule at least one rest day a week, listen to your body, if it’s still showing signs that it’s tired or sore then take additional rest. If you have a big match, training or you complete a tough session, make sure you are getting rest and recovery in.

Another thing I found are the years was suffering ‘niggle’ when training and trying to ignore it or train through it, or not giving it enough time to recover. When in the long run it actually has affected me more and led to bigger injuries than if I had taking a few days to let it heal. This is why it is so important to listen to your body, if it is showing signs that it is tired, sore or unable to perform to the best of its ability there’s a good chance your recovery needs work. And you need to look at your training.

Again, these are all mistakes I have made in the past and I’m sure others have too, the important thing is you identify them and try prevent them from occurring.


You can find all your running and training needs HERE and more useful advice from Aishling on her Instagram page – at_aish_fit

Rianna Jarret doing push ups outside on a court wearing adidas


Sport Makes It Magic at Intersport Elverys

Intersport Elverys have launched our new Christmas TV ad for the festive season, and it epitomises exactly what we’re all thinking at the moment.

The new ad features a young boy called Jack, writing his letter to Santa and reflecting on his sporting year gone by.  While disappointed to have been not able to play much sport this year, due to the restrictions we’re all experiencing, he puts himself in the shoes of his sporting heroes and is determined and positive that next year will be better.

With so many major sporting events taking place in the run-up to Christmas this year, including the All Ireland final, as well as football and rugby Nations Cups, Intersport Elverys predicts that sports will take centre stage this Christmas, and sports jerseys, clothing and footwear will top gift lists for 2020.

Starring in the ad are a range of Irish sporting heroes, including Intersport Elverys brand ambassadors, Brighton & Hove Albion and Ireland international footballer Rianna Jarrett, and Connacht and Ireland international rugby player Bundee Aki.  Rianna and Bundee are joined by players from the Mayo GAA Senior Ladies team and Dublin GAA Senior Men’s team members.

The new ad will launch on TV and online today (Friday November 6th). Check out the ad below!

Intersport Elverys is at the heart of sport through its support of Irish players, teams and sporting organisations.  As well as signing up its first female ambassador this year with Rianna Jarrett, the brand continues to invest heavily in Irish sports, including rugby, GAA and football.

The brand is the Official Sports Retail Partner of the IRFU and Connacht Rugby and is the exclusive retailer of all IRFU* and Connacht ranges.  It has also worked with Connacht and Ireland international Bundee Aki as a brand ambassador since 2016.  In addition, it is the Official Retail Partner of Dublin GAA and Tipperary GAA, as well as the main sponsor of Mayo GAA (Men’s & Women’s teams).

This year, Intersport Elverys also became the title sponsor of the FAI Summer Soccer Schools, and will exclusively retail the new Umbro Ireland kit, including the first ever Women’s range.

Anne-Marie Hanly, Senior Marketing Manager at Intersport Elverys, said: “We are very excited to launch our brand-new Christmas TV ad this year.  Because of Covid, we have so many sporting events condensed into the next couple of months, making it a Christmas like no other.    Intersport Elverys are so proud of our support of Irish sports.  No other Irish brand is so invested in our sports talent, and as official retailer to a range of Ireland’s top sporting teams and organisations, we have Christmas covered, whatever the sport!”

Rianna Jarrett is very excited to feature in the new Intersport Elverys Christmas ad: “Being part of the Intersport Elverys Christmas ad has been a really moving experience for me.  This year has been challenging for players and fans alike, and I think the ad shares the hope we all have that next year will be better.  I hope that the ad inspires everyone and provides some Christmas cheer, and I’m looking forward to continuing my role as brand ambassador for Intersport Elverys in 2021.”

Intersport Elverys is encouraging everyone to Shop Local this Christmas.  Order online at www.elverys.ie for home delivery.

#themagicofsport                       #theheartofsport                                      #shoplocal