November 5, 2020

Sport Makes It Magic at Intersport Elverys

Intersport Elverys have launched our new Christmas TV ad for the festive season, and it epitomises exactly what we’re all thinking at the moment.

The new ad features a young boy called Jack, writing his letter to Santa and reflecting on his sporting year gone by.  While disappointed to have been not able to play much sport this year, due to the restrictions we’re all experiencing, he puts himself in the shoes of his sporting heroes and is determined and positive that next year will be better.

With so many major sporting events taking place in the run-up to Christmas this year, including the All Ireland final, as well as football and rugby Nations Cups, Intersport Elverys predicts that sports will take centre stage this Christmas, and sports jerseys, clothing and footwear will top gift lists for 2020.

Starring in the ad are a range of Irish sporting heroes, including Intersport Elverys brand ambassadors, Brighton & Hove Albion and Ireland international footballer Rianna Jarrett, and Connacht and Ireland international rugby player Bundee Aki.  Rianna and Bundee are joined by players from the Mayo GAA Senior Ladies team and Dublin GAA Senior Men’s team members.

The new ad will launch on TV and online today (Friday November 6th). Check out the ad below!

Intersport Elverys is at the heart of sport through its support of Irish players, teams and sporting organisations.  As well as signing up its first female ambassador this year with Rianna Jarrett, the brand continues to invest heavily in Irish sports, including rugby, GAA and football.

The brand is the Official Sports Retail Partner of the IRFU and Connacht Rugby and is the exclusive retailer of all IRFU* and Connacht ranges.  It has also worked with Connacht and Ireland international Bundee Aki as a brand ambassador since 2016.  In addition, it is the Official Retail Partner of Dublin GAA and Tipperary GAA, as well as the main sponsor of Mayo GAA (Men’s & Women’s teams).

This year, Intersport Elverys also became the title sponsor of the FAI Summer Soccer Schools, and will exclusively retail the new Umbro Ireland kit, including the first ever Women’s range.

Anne-Marie Hanly, Senior Marketing Manager at Intersport Elverys, said: “We are very excited to launch our brand-new Christmas TV ad this year.  Because of Covid, we have so many sporting events condensed into the next couple of months, making it a Christmas like no other.    Intersport Elverys are so proud of our support of Irish sports.  No other Irish brand is so invested in our sports talent, and as official retailer to a range of Ireland’s top sporting teams and organisations, we have Christmas covered, whatever the sport!”

Rianna Jarrett is very excited to feature in the new Intersport Elverys Christmas ad: “Being part of the Intersport Elverys Christmas ad has been a really moving experience for me.  This year has been challenging for players and fans alike, and I think the ad shares the hope we all have that next year will be better.  I hope that the ad inspires everyone and provides some Christmas cheer, and I’m looking forward to continuing my role as brand ambassador for Intersport Elverys in 2021.”

Intersport Elverys is encouraging everyone to Shop Local this Christmas.  Order online at for home delivery.

#themagicofsport                       #theheartofsport                                      #shoplocal