Henry St: An Entirely New Intersport Elverys Experience

New store, new staff and an entirely new Elverys Intersport experience.

Opening a new store will always be cause for excitement, and when that store is going to be a company-first, state-of-the-art shopping experience, that excitement sky-rockets. Henry Street is going to revolutionise the sports offering on Dublin’s North Side and our team could not be more eager to hit the ground running. We decided to talk to some of our new team and find out what they are most excited for, what sports they play and what they can bring to the table in terms of knowledge, experience and brand enthusiasm.


Sinead Quinn and Shane Gore: Our Football Experts


What advice would you give to someone just starting out?

Sinead:  Train as much as possible and workout every day to keep on top of your fitness.

Shane: The best advice I could give would be to listen to your coaches, improve your skills through the drills and information you learn in training. Most of all, enjoy yourself!


If you had to wear one brand for the rest of your life, what would it be?

Sinead: Nike- They are a fashionable brand and leaders in sports, running and training clothing.

Shane: Nike


What are you most looking forward to in Henry Street?

Sinead:  I’m most looking forward to the new technology in store and working with a great, new team.

Shane: I am most looking forward to working in one of Dublin’s busiest shopping streets and being able to deliver amazing customer service with an excellent team.


David Mongey: The Gaelic Football Go-To

What advice would you give to someone just starting out?

David: Start with the basics. Learn how to pick up, bounce and solo the ball correctly. When these are mastered, move on to the more difficult skills of kicking, handpassing and fielding the ball. Try to watch as much of the sport as possible and pick-up skills from that.


What are you most looking forward to in Henry Street?

David: The Nike football boot wall! It is supposed to be one-of-a-kind and I am looking forward to seeing it in person.


If you had to wear one brand for the rest of your life, what would it be?

David: Adidas


The Golf Guru: Sarah Lacey

What advice would you give to someone just starting out?

Sarah: You will only play good golf, if you are in a good mood, so just go out there and have some fun!


If you had to wear one brand for the rest of your life, what would it be?

Sarah: Nike


Niamh O’Brien & Sarah Mahoney: The Gym Fitness Fans

What advice would you give to someone just starting out?


Niamh: Always push yourself and your limits, it’s all worth it in the end, for a better you.

Sarah: Starting off in the gym can be daunting and I was quite nervous that all the more experienced people would be judging me. Having a personal trainer gave me confidence to go to the gym and feel l knew what I was doing, so I’d recommend a session or two with a professional so you can be confident and so you don’t injure yourself.


If you had to wear one brand for the rest of your life, what would it be?

Niamh: Under Armour all the way! I don’t think there is another brand out there that is as comfortable, well fitting and stylish.

Sarah: In terms of sports brands, I would struggle to pick between Nike and Adidas as I love them both for different reasons. However, I would probably choose Nike at this current moment.

What are you most looking forward to in Henry Street?

Niamh: I’m most looking forward to the new experience, starting a fresh new project with a great team.

Sarah: I’m looking forward to seeing the new layouts and ideas Elverys have for a new more modern store. I am also looking forward to seeing the wide range of Nike stock we will have, with them being our biggest brand in the store and Nike being my current favourite!


Sean Carey: A head for Hurling

What advice would you give to someone just starting out?

Sean: Be very confident in your ability.

What are you most looking forward to in Henry Street?

Sean: I am most looking forward to working with a great team.

If you had to wear one brand for the rest of your life, what would it be?

Sean: Under Armour


Be sure to check out the new state-of-the-art store, opening on Henry St on Monday, 11th Sept.






Elverys Intersport, one of Ireland’s leading sports retailers with 58 stores nationwide, is to be the new title sponsor and official retail partner of Connacht Rugby. The new three-year deal will re-establish Elverys’ relationship with Connacht Rugby dating back to 2005.

Connacht of course had their most successful season ever in 2015/16 winning the GUINNESS PRO12 its first trophy in their proud 131 year history! That success was rewarded with a record seven Connacht players featuring on Ireland’s recent tour to South Africa.

Elverys, established in 1847, is Ireland’s oldest sports store, and today has 58 stores countrywide. Currently the company employ almost 800 people in Ireland. In 1995, Elverys became part of the Intersport group, one of Europe’s largest sporting goods buying groups. The Elverys brand remains true to its original roots, stocking products for a wide diversity of sports.

The new Connacht range for the upcoming season will feature the Elverys Intersport branding and will be launched in late July.


Speaking about the sponsorship Elverys Intersport Chief Executive Patrick Rowland highlighted that the opportunity to re-establish a relationship with Connacht was a perfect fit for Elverys:

‘’We believe that this is a great opportunity given our roots in the West of Ireland to launch a partnership with a local organisation who also have a significant national and international presence. Connacht Rugby mirror our ambition to be the best and most successful brand in each of our respective sectors.

Buying & Marketing Director of Elverys Intersport, Loman Caulfield (above) commented on the brand’s commitment to rugby in Connacht:

“Down through the years we have been involved with Connacht Rugby at all levels of the game throughout the province, having previously sponsored the professional team, the Connacht Schools Cup, the Connacht junior team, as well as a number of All Ireland League clubs. Our heart is in Connacht and this is well reflected in our backing of Connacht Rugby.”

In welcoming Elverys Intersport to the Connacht Rugby family Willie Ruane, CEO of the club said:

“Everyone at Connacht Rugby is delighted to welcome Elverys Intersport as our title sponsor and official retail partner in what is a very exciting time for the entire province. We believe Elverys Intersport share our strong commitment to our community and we look forward to working together and representing the real ambition and belief that is so very clearly part of Connacht as a people and a place.”

ELVERYS & 1916

Since it was first founded in 1847 Elverys Sports has witnessed some of the most dramatic events in Irish history, and none more so than the 1916 Easter Rising, the centenary of which will be celebrated this weekend. Indeed, the Elverys Sports store on what was then Sackville Street in Dublin was caught up in a small way in the momentous happenings of that seismic period in the history of the country.

Cricket, once widely played across the country was in decline since the GAA had introduced Rule 27 – known ever since as “The Ban” – was still a popular enough in Dublin to have Elverys stock bats and accessories in the window of the store.

The location of the store so close to the main fighting going on at the GPO, meant Elverys were in the middle of the cross-fire and general destruction of the main street.


There was widespread looting on the street from the night of Monday the 24th and the Sinn Féin 1916 Rebellion Handbook, published by the Irish Times in 1917, describes children roaming the streets with sweets, toys and ‘hockey and golf sticks and all kinds of articles used in popular pastimes’, which would certainly suggest Elverys was a victim.

The Cricket Bat that Died for Irelanda wonderful blog on Irish history, explains further what happened in those tumultuous days.

“The bullet lodged in the wood of the bat is a .303 calibre, which was used by the British Army for both their standard issue Short Magazine Lee Enfield rifles and also Lewis machine guns.  The Irish Volunteers had about 900 1871 model Mausers, landed at Howth two years before, which used .45 calibre ammunition, so the bat was shot by a British gun. Rifle fire on Sackville Street was heaviest on the Tuesday of the Rising, before the fires began to spread on the Wednesday, so it’s possible, though not certain, that the bat was shot on that day.”

“Perhaps one of the reasons the cricket bat has captured so many people’s imaginations is the idea of such a symbol of ‘Britishness’ taking a bullet in the rebellion. Maybe the fact that the bullet came from a British weapon adds to the irony.”

Today, in close proximity to where the original Elverys store stood, the name proudly lives on in Dublin city centre in Arnotts where three great Irish companies – Arnotts, established in 1843, O’Neills, founded just two years after the Rising, and Elverys, have come together to commemorate that fateful week as can be seen below. The 1916 Jersey can be purchased in any of the nearly sixty Elverys stores the length and breadth of the Republic which the men and women of the Rising fought to bring about.

To celebrate our heritage, Elverys is giving 19.16% off all online purchases from Friday until Easter Monday at midnight. Check out Elverys.ie for full details.


Thanks to Mark Jenkins and Breda Malone for their assistance with photography and information for this article.