January 21, 2020

Starting off on the right foot – Choosing the right footwear

How do I know what running footwear to choose to suit me?

This is a question we at Intersport Elverys get asked on a daily basis, which is understandable as this process can be quite overwhelming. There are so many brands, technologies and pricing options to choose from when looking to buy a pair of running shoes. Our goal every time a customer comes in store inquiring about footwear is to simply break it down for them from a running expert’s perspective.

Running shoes are the most important tool you will have so it is important to find the right ones. They are designed to help your foot strike the ground properly, reducing the amount of shock that travels up your leg. Basically every customer that comes in store looking for information on running footwear, our team guarantees them a footwear service promise that can be broken down into three steps.

Step 1: Getting to know you as a runner

First it’s important to know what level of a runner you are and the experiences you have had with running. We’ll find this out by asking you questions like;

  • What distance are you running?
  • What is your running goal? (E.g. 10km, marathon, get fitter, run faster, etc.)
  • Do you suffer from any chronic injuries?
  • What surface are you running on? Road, treadmill, trail
  • Do you wear orthotics/ insoles?
  • What type of shoe do you currently wear, what have they worn in the past?

 Step 2: Assess your foot type

We will assess your foot type using the Footbalance podoscope and with your permission examine your foot and carry out a Gait analysis. What do these processes involve you might ask?

Footbalance: Essentially, is a 100% customised insole that we specially mould to your feet; it’s 100% unique to you. It actually adjusts your alignment from your feet up through your entire body improving full-body movement whether you are walking to work or doing your long run on Sunday

(See below for Footbalance locations)

Gait Analysis: This is, in short a method used to assess the way in which you run or walk to determine if you have any bio-mechanical or structural abnormalities in our lower limbs and feet.  The Gait cycle describes how humans move.  So by performing a gait analysis we can understand a customer’s gait cycle and recommend the correct footwear and accompanying products for their running style.

(See below for Gait analysis locations)

Once we get your permission to carry out the above analysis we will mould Footbalance 100% custom insoles for the customers and while they are cooling we will carry out the Gait analysis.

Step 3: Recommend the best pair for you

Based on your results from the Gait analysis or Footbalance our team will determine what kind of pronation and what shoe you should get. Whether it is a neutral pronation, supination/(under pronation or over pronation will determine the shoe type. Generally you’ll either require a neutral or stability running shoe.

So what do terms like pronation mean and what do they say about your feet?


When your foot strikes the ground, it rolls inwards to absorb the shock. People who roll inward too much or not enough can experience running injuries due to less effective shock absorption.

Overpronation:  Generally present with low or flat arches involves excessive inward rolling of the foot & ankle after landing.

Over Pronation requires extra stability = Stability running shoe e.g. Asics GT1000 or Brooks Adrenaline GTS.

Neutral Pronation:  Normal arches, neutral alignment.  The foot experiences a normal amount of pronation on impact.  The foot lands on the outside of the heel and then rolls inwards (pronates) to absorb shock and support body weight.

Neutral pronation can wear a wide variety of shoes) = Neutral running shoes e.g. Asics Cumulus or Brooks Revel.

Supination/Underpronation: occurs due to the bones in the medial arch of the foot being too high. This means they become packed together and rigid, so they are not able to allow normal pronation to happen.

Supination/Under Pronation requires Extra cushioning = Neutral running shoe or a motion control shoe e.g. Brooks Glycerin or Asics Nimbus

There are a number of different options of Neutral and Stability footwear at every price point each with varying levels of cushioning and stability. Brands terminologies differ but your needs as a runner come first. Recommendations will be made based on profiling, analysis results and customer preference.  We will provide you with enough options to allow you to have a choice depending on your needs and price range.

Call into your local Intersport Elverys store to discuss your foot type in more detail. This is our process we use when determining the right footwear for our customers and we can’t recommend it enough. Watch Eoin from our running team simplify all this information below.


FootBalance Store Locations


Gait Analysis

10 of our stores have Gait analysis:

Athlone – Golden Island

Dublin – Blanchardstown, Dundrum, Fonthill, Suffolk Street

Galway – Retail Park

Kilkenny – Parliament Street

Limerick – Crescent Shopping Centre

Sligo – Johnston Court

Cork – Oliver Plunkett Street

Get run ready at Intersport Elverys HERE. Free delivery on standard delivery’s when you spend €60 or more.