PERFORMANCE AT THE HEART OF NEW CANTERBURY IRELAND RUGBY RANGE
Canterbury, the official kit supplier to the Irish Rugby team, has revealed the new Ireland Rugby Home and Alternate jerseys that will be worn throughout the 2018/19 season.
The simplified and streamlined all green Home jersey will be worn for the first time when Ireland travel state-side to face Italy in Soldier Field on November 3rd, while the Alternate jersey in teal green with dark blue accents makes its debut against the United States on November 24th in the Aviva Stadium.
The product of Canterbury’s Innovation Lab, the Ireland Home and Alternate Test jerseys are designed to perform in the heat of battle where every line break, bind and change of direction has the potential to change the course of a game and season. The removal of stretch fibres increases jersey strength while the all new green low-profile neckline eliminates distraction, increases comfort and sets new standards with a 1,100 Newton breaking point. The end product is the most technically advanced Ireland jersey ever boasting enhanced strength, durability, flexibility, player comfort, moisture wicking and weatherproofing.
The range, available to purchase from October 1st in-store and online, offers supporters a wide range of replica and teamwear options that will see them stand out from the crowd.
Canterbury’s “One Team, Powered Up” campaign pays tribute to the backbone of Irish rugby – the club, player, supporter, volunteer and parent, without whom there can be no international success. The new breed of Ireland player injects a fresh energy into the jersey and combined with experience, efficiency, strength, skill and raw emotion the Ireland team continues to develop as a powerful force in world rugby.
Commenting on the launch of the new range, Simon Rowe, Head of Sports Marketing at Canterbury of New Zealand, said:
“This the fifth year of our partnership with the IRFU and we’re proud to have played a role in the incredible successes experienced by the team on the pitch and in the lives of supporters who’ve journeyed with them along the way.
Function and performance is at the heart of everything we do but we acknowledge that looking good is a component of performance. We believe that this range offers the best of both worlds, an elite performance garment with looks to match.”
Padraig Power, Commercial and Marketing director at the IRFU added:
’As we enter this exciting season for Irish Rugby, the IRFU is delighted to unveil the new Ireland Home and Alternate jerseys range in partnership with Canterbury. The kits will be worn across the Guinness Series this November and we look forward to seeing the team run out in it in Chicago and at the Aviva’
As Official Retail Partner to the IRFU, Intersport Elverys looks forward to bringing our partnership to life in-store as well as online and have planned a programme of content, competitions and events that will bring rugby fans everywhere closer than ever to the players. Don’t miss out on the action this Autumn, follow us on Facebook, Instagram and Twitter.