October 19, 2017

Nike NBA Connected Jersey at Intersport Elverys

IT’S MORE THAN A JERSEY

By simply tapping your smartphone on the tag on the bottom of your new NBA Nike jersey, you get next-level access to athletes, exclusive offers, and the game you love.

UNLOCK ACCESS TO…

  • NBA highlights
  • Exclusive gear
  • Game tickets
  • More

Ushering in a radical evolution of the fan experience, NIKE and the NBA have unveiled a new innovation: the Nike NBA Connected Jersey, the first NBA jersey that gives the wearer an all-access pass into the world of their favourite team and players.

When you think about basketball, you think of Nike and the NBA,” said Mark Parker, Chairman, CEO and President of NIKE, Inc. “After helping fuel the sport’s impact for years, we are thrilled to now be able to push the boundaries of what’s possible directly with the NBA. From modernising the look of the game to revolutionising how fans can be a part of it.”

Our Nike uniforms set a new standard for connecting our most passionate fans with their favorite NBA teams and players,” said Adam Silver, NBA Commissioner. “Nike has once again taken the game of basketball to a new level, this time with one of the most advanced jerseys in sports.”

Using new NikeConnect technology, each adult-sized Nike NBA Connected Jersey will have an embedded NFC (near field communication) chip that will launch real-time team and player content such as pregame arrival footage, highlight packages and top players’ favourite music playlists – all on the jersey owner’s mobile device. Throughout the season, a wealth of exclusive offers and experiences will bring fans closer to the game they love.

To unlock it all, fans will download the NikeConnect app and tap the jersey with their smartphone.

In our new connected era, Nike will lead with products that build a relationship with our consumers,” said Trevor Edwards, President, Nike Brand. “With NikeConnect, we deliver to basketball fans everywhere the personal and premium experiences we know they love.”

The Nike NBA Connected Jersey is available online now at Intersport Elverys. Check them out -> HERE 

 

 

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